When NewsCred relaunched in January, TechCrunch called it ”The Ning for Newspapers” as it allowed users to create a combination news aggregation and opinion site, like your very own The Huffington Post. NewsCred has had several pivots in its three years of existence, but now it’s solely focused on B2B licensing deals and tirelessly helping to connect the dots between brands and online publishers.
“We’ve completley pivoted the company around. Now, we’re launching our next generation newswire. We’re helping publishers and brands get access to amazing content. Right now, their only option is going to AP or Reuters. We want our service to disrupt the industry,” says NewsCred’s Founder and CEO Shafqat Islam.
Let’s say Coca-Cola wants to run a series about music. Through NewsCred, Coca-Cola would have access to sources like Billboard.com, MTV News, The L.A. Times and Chicago Tribune as well as smaller music blogs. Revenue from the Coca-Cola deal is then split amongst the news sources in that package. Content producers don’t have to pay for anything; they simply receive a check at the end of the month. Islam says providers are making 6 figures a year off of NewsCred’s service and the company is on track to pay a few million dollars in syndication fees in 2012. “Content creators produce amazing journalism and they’re looking for non-display revenue. It’s a nice source of additional, incremental revenue,” he says.
Through NewsCred, the publisher or the blog also gains exposure, distribution and the company gets paid. Another New York City based startup named Contently is solving similar problems by helping brands outsource high-quality content from individual writers. Contently wants to put an end to content farms like Demand Media. Check out our launch story on the company here.
For brands and publishers, NewsCred charges a monthly API licensing fee for access to its content. The fee is based on the volume of news stories as well as the sources licensed. Content is customized, tailored and monetized through new advertising opportunities making it sound like a win-win. For larger publishers with a high volume of pageviews, NewsCred guarantees revenues. It’s an opportunity for big brand companies to save money on hiring a full-blown marketing staff or in-house editorial team while still positioning themselves as thought leaders in an industry.
“We’ve created a single platform for the world’s best journalism. And in doing so, we’re delivering millions of dollars of revenue back into the news ecosystem, and helping an important industry find new models to not just survive, but thrive.”
-NewsCred’s Founder and CEO Shafqat Islam (pictured below)
NewsCred raised a $750K seed round in September 2010 from Floodgate, IA Ventures and Naval Ravikant followed by a $4M Series A round in October 2011, led by FirstMark, with participation from Lerer Ventures, AOL Ventures and Advancit Capital (Shari Redstone) and participation from existing investors.
The CW’s new head of marketing is… Rick Haskins. The network’s outgoing marketing chief has agreed to stay on in a new, expended role. Haskins, whose full title was EVP Digital, New Technologies, Marketing and Brand Strategy, has been upped to EVP, Marketing and Digital Programs, a new position in which he will continue to report to the CW president Mark Pedowitz.
In his new role, Haskins will continue to spearhead all aspects of the network’s marketing and digital initiatives, as he has done since the network’s inception. Additionally, he will oversee the development and production of original digital entertainment content for The CW’s online, mobile and social media platforms. The CW has created some original content for online and social media in the past, but that will now become a big concerted effort that will include both digital extensions of the network’s series and new standalone programming. Haskins is opening the doors for pitches and is casting a wide net for longform or shortform, scripted or unscripted, weekly or even daily programs. The CW just received a cash infusion through its deals with Netflix and Hulu, with portion of the money earmarked for boosting the network’s development funds. Some of the projects will likely be produced in conjunction with Studio 2.0, the digital division of the CW corporate sibling and major supplier Warner Bros. TV. “We are looking for new talent, people who have had a passion project that would be better suited as a digital, not TV program,” Haskins said. Still, some of the shows that start online could transition to TV.
Haskins joined the CW shortly after the January 2006 announcement of the network’s creation, and he became the first CW employee not associated with its predecessors the WB or UPN. He was brought in by the CW’s entertainment president Dawn Ostroff, who had worked closely with him at Lifetime, where Haskins was EVP/general manager and Ostroff EVP and head of development. When Ostroff early this year decided to leave the CW after the end of the season, Haskins began mulling his own exit and notified the CW brass that he was not planning to re-up his contract, which was up in May. At the time, Haskins agreed to stay on until August and oversee the network’s fall launch while the CW looks for a successor. But when Pedowitz joined the network in early May, he and Haskins got along very well and Pedowitz began to look for ways to keep him on board. “Rick Haskins is hands down one of the best marketing executives in our industry,” Pedowitz said. “Under his creative direction and leadership, his team has shaped a clear, distinct brand for The CW in an incredibly competitive media landscape, and we are thrilled that he will continue to be a part of The CW family for years to come. Rick is also our foremost authority in the digital space, helping us extend The CW’s presence across different digital platforms, so it only makes sense that he oversee our foray into creating and producing original CW content for online, mobile and social media.”
Meanwhile, Haskins was testing the waters in the marketplace and explored a number of job opportunities as he felt ready for a new challenge. In the end, the one Pedowitz presented him with at the CW was “the most exciting I had seen in the marketplace,” Haskins said. At the CW, Haskins, a 28-year marketing veteran, has spearheaded all marketing efforts, including the network’s launch campaign and initial brand image, the headline-making OMFG campaign for Gossip Girl, the recent Catch VD campaign for The Vampire Diaries and the current TV to Talk/Text/Blog/IM About campaign. He also spearheaded the CW’s early adoption of Facebook and Twitter in the network’s marketing.
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