Friday, October 15, 2010

Making Money Online Easy

One of the great things about flying first class is that you often get to meet some interesting people. During the early eighties, I found myself on a flight from Los Angles to New York sitting next to an unknown, aspiring, young director named Oliver Stone, who was on his way to pitch a new film idea to potential investors.

Over six hours I enjoyed one of the most interesting conversations of my career, covering jungle combat in Vietnam, the ins and outs of movie making, and the harsh realities of Hollywood style accounting. The movie he was pitching turned out to be the 1987 industry cult classic, Wall Street.

The film sparked one of the greatest guessing games of all time, with everyone attempting to identify the real people behind the fictional characters. The villain, Gordon Gekko, was easy. That was Ivan Boesky, a risk arbitrageur who became the target of one of the first high profile insider trading case. Other links with reality were more obscure, and many real life traders on the floor of the NYSE simply played themselves as extras.

In the sequel, it is much easier to play who’s who, thanks to the financial crash that seems like was happening only yesterday. Gordon Gekko, released from federal prison, this time turns into legendary hedge fund manager John Paulson, whose character turns $100 million into $1.2 billion in a matter of months through buying up cheap credit default swaps on subprime debt. Hank Paulson and Tim Geithner are easy to pick out in a crucial meeting at the New York Fed. The chairman of “Keller Zabel” (Bear Stearns), one “Louis Zabel” (Ace Greenberg), throws himself in front of a train on the Lexington line. Well, this is fiction, after all. The $2 dollar/share sale price gave it all away.

Many people played themselves. The whole CNBC crowd was there, their descriptions of the crash so realistic that I thought it might be archival footage. So were Warren Buffet, Nouriel Roubini, Jim Chanos, and other notables. In fact, Chanos managed to get Stone to change the original script, switching the bad guy role from a hedge fund to Goldman Sachs (GS), known as “Churchill Schwartz,” as it should be. They are easily identified as the Wall Street firm that took out a big short in housing debt just before the crash.

Shia Labeouf does an outstanding job playing Jake Moore, an aggressive, razor sharp, earnest young investment banker. I have known so many like him over the years, both working for me and at competitors, that his performance really rung true. Michael Douglas, who has aged dramatically, seemed to be simply replaying the same role that he has in countless earlier films. To understand their characters, several actors opened up online trading accounts and did quite well in the market, with Shia alone reportedly booking some $20,000 in profits.

There are a few minor flaws in the film. It could have used more editing. There is a mention of “50% leverage” of subprime debt, when the correct figure was 50 times. The Chinese government investor doesn’t act like a real person from the People’s Republic, but as an American with a bad accent. No one has yet figures out the true meaning of Eli Wallach’s repeated bird calls.

In this incredibly target rich environment, Stone seems to take aim at so many enemies, That even an insider myself got confused. However, these are trivial complaints. If you want to have a hoot, go see the film, but expect to provide a simultaneous translation about all of the different instruments and strategies if you bring any non financial types with you.

Not wanting to spoil the ending, I’ll say no more, except that you can buy the original wall Street movie from Amazon by clicking here at http://www.amazon.com/Wall-Street-Charlie-Sheen/dp/B00003CXDB/ref=sr_1_2?s=dvd&ie=UTF8&qid=1285432060&sr=1-2

And thanks to Oliver’s advice, I never got involved in financially backing a film project, despite countless invitations to do. It was the best trade I never did.

To see the data, charts, and graphs that support this research piece, as well as more iconoclastic and out-of-consensus analysis, please visit me at www.madhedgefundtrader.com . There, you will find the conventional wisdom mercilessly flailed and tortured daily, and my last two years of research reports available for free. You can also listen to me on Hedge Fund Radio by clicking on “This Week on Hedge Fund Radio” in the upper right corner of my home page.




[On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]



After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves.


I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.


While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loath to consider.


“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”


Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.


“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”



That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).


With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.


Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.


And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.


The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.


The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.


Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.


That failed, and was one of many efforts to define the media company’s Web goals.


More recently, in 2008, Disney gathered most of its Internet properties within DIMG under Wadsworth.


Still, money-making has not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.



In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”


He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.


Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.


He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.


In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.


Of course, that’s no surprise, given it is all part of a multifaceted media company with a variety of businesses.


Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.


“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.



And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.


“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.


And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.


No longer–now Iger said he has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.


“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”


That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.


While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.


“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”



That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).


And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.


“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”


When asked about the most obvious management issue–the possibility of clashing with two heads of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.


Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”


In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.







bench craft company reviews

Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


benchcraft company portland or

One of the great things about flying first class is that you often get to meet some interesting people. During the early eighties, I found myself on a flight from Los Angles to New York sitting next to an unknown, aspiring, young director named Oliver Stone, who was on his way to pitch a new film idea to potential investors.

Over six hours I enjoyed one of the most interesting conversations of my career, covering jungle combat in Vietnam, the ins and outs of movie making, and the harsh realities of Hollywood style accounting. The movie he was pitching turned out to be the 1987 industry cult classic, Wall Street.

The film sparked one of the greatest guessing games of all time, with everyone attempting to identify the real people behind the fictional characters. The villain, Gordon Gekko, was easy. That was Ivan Boesky, a risk arbitrageur who became the target of one of the first high profile insider trading case. Other links with reality were more obscure, and many real life traders on the floor of the NYSE simply played themselves as extras.

In the sequel, it is much easier to play who’s who, thanks to the financial crash that seems like was happening only yesterday. Gordon Gekko, released from federal prison, this time turns into legendary hedge fund manager John Paulson, whose character turns $100 million into $1.2 billion in a matter of months through buying up cheap credit default swaps on subprime debt. Hank Paulson and Tim Geithner are easy to pick out in a crucial meeting at the New York Fed. The chairman of “Keller Zabel” (Bear Stearns), one “Louis Zabel” (Ace Greenberg), throws himself in front of a train on the Lexington line. Well, this is fiction, after all. The $2 dollar/share sale price gave it all away.

Many people played themselves. The whole CNBC crowd was there, their descriptions of the crash so realistic that I thought it might be archival footage. So were Warren Buffet, Nouriel Roubini, Jim Chanos, and other notables. In fact, Chanos managed to get Stone to change the original script, switching the bad guy role from a hedge fund to Goldman Sachs (GS), known as “Churchill Schwartz,” as it should be. They are easily identified as the Wall Street firm that took out a big short in housing debt just before the crash.

Shia Labeouf does an outstanding job playing Jake Moore, an aggressive, razor sharp, earnest young investment banker. I have known so many like him over the years, both working for me and at competitors, that his performance really rung true. Michael Douglas, who has aged dramatically, seemed to be simply replaying the same role that he has in countless earlier films. To understand their characters, several actors opened up online trading accounts and did quite well in the market, with Shia alone reportedly booking some $20,000 in profits.

There are a few minor flaws in the film. It could have used more editing. There is a mention of “50% leverage” of subprime debt, when the correct figure was 50 times. The Chinese government investor doesn’t act like a real person from the People’s Republic, but as an American with a bad accent. No one has yet figures out the true meaning of Eli Wallach’s repeated bird calls.

In this incredibly target rich environment, Stone seems to take aim at so many enemies, That even an insider myself got confused. However, these are trivial complaints. If you want to have a hoot, go see the film, but expect to provide a simultaneous translation about all of the different instruments and strategies if you bring any non financial types with you.

Not wanting to spoil the ending, I’ll say no more, except that you can buy the original wall Street movie from Amazon by clicking here at http://www.amazon.com/Wall-Street-Charlie-Sheen/dp/B00003CXDB/ref=sr_1_2?s=dvd&ie=UTF8&qid=1285432060&sr=1-2

And thanks to Oliver’s advice, I never got involved in financially backing a film project, despite countless invitations to do. It was the best trade I never did.

To see the data, charts, and graphs that support this research piece, as well as more iconoclastic and out-of-consensus analysis, please visit me at www.madhedgefundtrader.com . There, you will find the conventional wisdom mercilessly flailed and tortured daily, and my last two years of research reports available for free. You can also listen to me on Hedge Fund Radio by clicking on “This Week on Hedge Fund Radio” in the upper right corner of my home page.




[On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]



After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves.


I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.


While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loath to consider.


“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”


Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.


“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”



That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).


With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.


Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.


And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.


The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.


The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.


Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.


That failed, and was one of many efforts to define the media company’s Web goals.


More recently, in 2008, Disney gathered most of its Internet properties within DIMG under Wadsworth.


Still, money-making has not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.



In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”


He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.


Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.


He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.


In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.


Of course, that’s no surprise, given it is all part of a multifaceted media company with a variety of businesses.


Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.


“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.



And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.


“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.


And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.


No longer–now Iger said he has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.


“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”


That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.


While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.


“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”



That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).


And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.


“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”


When asked about the most obvious management issue–the possibility of clashing with two heads of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.


Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”


In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.







benchcraft company scam

Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


bench craft company reviews

bench craft company reviews

Make Money Online Is EASY! by Jon Kissell


benchcraft company portland or

Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


benchcraft company portland or

One of the great things about flying first class is that you often get to meet some interesting people. During the early eighties, I found myself on a flight from Los Angles to New York sitting next to an unknown, aspiring, young director named Oliver Stone, who was on his way to pitch a new film idea to potential investors.

Over six hours I enjoyed one of the most interesting conversations of my career, covering jungle combat in Vietnam, the ins and outs of movie making, and the harsh realities of Hollywood style accounting. The movie he was pitching turned out to be the 1987 industry cult classic, Wall Street.

The film sparked one of the greatest guessing games of all time, with everyone attempting to identify the real people behind the fictional characters. The villain, Gordon Gekko, was easy. That was Ivan Boesky, a risk arbitrageur who became the target of one of the first high profile insider trading case. Other links with reality were more obscure, and many real life traders on the floor of the NYSE simply played themselves as extras.

In the sequel, it is much easier to play who’s who, thanks to the financial crash that seems like was happening only yesterday. Gordon Gekko, released from federal prison, this time turns into legendary hedge fund manager John Paulson, whose character turns $100 million into $1.2 billion in a matter of months through buying up cheap credit default swaps on subprime debt. Hank Paulson and Tim Geithner are easy to pick out in a crucial meeting at the New York Fed. The chairman of “Keller Zabel” (Bear Stearns), one “Louis Zabel” (Ace Greenberg), throws himself in front of a train on the Lexington line. Well, this is fiction, after all. The $2 dollar/share sale price gave it all away.

Many people played themselves. The whole CNBC crowd was there, their descriptions of the crash so realistic that I thought it might be archival footage. So were Warren Buffet, Nouriel Roubini, Jim Chanos, and other notables. In fact, Chanos managed to get Stone to change the original script, switching the bad guy role from a hedge fund to Goldman Sachs (GS), known as “Churchill Schwartz,” as it should be. They are easily identified as the Wall Street firm that took out a big short in housing debt just before the crash.

Shia Labeouf does an outstanding job playing Jake Moore, an aggressive, razor sharp, earnest young investment banker. I have known so many like him over the years, both working for me and at competitors, that his performance really rung true. Michael Douglas, who has aged dramatically, seemed to be simply replaying the same role that he has in countless earlier films. To understand their characters, several actors opened up online trading accounts and did quite well in the market, with Shia alone reportedly booking some $20,000 in profits.

There are a few minor flaws in the film. It could have used more editing. There is a mention of “50% leverage” of subprime debt, when the correct figure was 50 times. The Chinese government investor doesn’t act like a real person from the People’s Republic, but as an American with a bad accent. No one has yet figures out the true meaning of Eli Wallach’s repeated bird calls.

In this incredibly target rich environment, Stone seems to take aim at so many enemies, That even an insider myself got confused. However, these are trivial complaints. If you want to have a hoot, go see the film, but expect to provide a simultaneous translation about all of the different instruments and strategies if you bring any non financial types with you.

Not wanting to spoil the ending, I’ll say no more, except that you can buy the original wall Street movie from Amazon by clicking here at http://www.amazon.com/Wall-Street-Charlie-Sheen/dp/B00003CXDB/ref=sr_1_2?s=dvd&ie=UTF8&qid=1285432060&sr=1-2

And thanks to Oliver’s advice, I never got involved in financially backing a film project, despite countless invitations to do. It was the best trade I never did.

To see the data, charts, and graphs that support this research piece, as well as more iconoclastic and out-of-consensus analysis, please visit me at www.madhedgefundtrader.com . There, you will find the conventional wisdom mercilessly flailed and tortured daily, and my last two years of research reports available for free. You can also listen to me on Hedge Fund Radio by clicking on “This Week on Hedge Fund Radio” in the upper right corner of my home page.




[On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]



After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves.


I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.


While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loath to consider.


“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”


Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.


“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”



That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).


With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.


Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.


And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.


The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.


The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.


Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.


That failed, and was one of many efforts to define the media company’s Web goals.


More recently, in 2008, Disney gathered most of its Internet properties within DIMG under Wadsworth.


Still, money-making has not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.



In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”


He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.


Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.


He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.


In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.


Of course, that’s no surprise, given it is all part of a multifaceted media company with a variety of businesses.


Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.


“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.



And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.


“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.


And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.


No longer–now Iger said he has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.


“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”


That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.


While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.


“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”



That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).


And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.


“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”


When asked about the most obvious management issue–the possibility of clashing with two heads of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.


Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”


In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.







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Make Money Online Is EASY! by Jon Kissell


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Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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Make Money Online Is EASY! by Jon Kissell


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Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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Make Money Online Is EASY! by Jon Kissell


bench craft company reviews
benchcraft company scam

Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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I was speaking with a young man recently about starting a new business making money online and he told me about all the different programs he had purchased online but were getting him nowhere. He discussed his frustrations with incomplete information, unfamiliar terms, and just the overwhelming amount of fluff with no real substance he had maxed out his credit cards to buy.

After he vented for a while, he asked a very simple question: "So where do I begin?"

I think my answer surprised him. "You need to start with yourself."

Starting a small business, especially a home-based business making money online, should never be about the business itself - it should be about YOU. You need to know yourself and what you really want out of this type of business. Not everyone should work for themselves and certainly not everyone can succeed online. There are certain characteristics, traits, and skills that are vital to success as a work-at-home entrepreneur. Running a small business from home will be one of the most difficult tasks you can ever attempt if it's not a good fit with your personality and traits.

So is running a business making money online right for you? Ask yourself these questions to gauge your talents, skills, and chances for success.

1. Do you really want to work for yourself? Without true desire, you will not be successful. There needs to be a reason why you want to pursue this business. Making the decision to create a business making money online can be life-changing. You need to make sure it is truly what you want. There are so many other options and opportunities in the world to make money. Running an online business is just one possible choice. If you pursue an online business for the wrong reason (you think it's an easy way to make money, for instance), you may well fail.

2. Are you willing to keep learning and growing? Look at any super-successful athlete, like Michael Jordan, Tiger Woods, or more recently Michael Phelps. Even at the height of their success, they never stopped practicing, never stopped trying to improve. If the best in the world surround themselves with coaches and are never satisfied with their skill level, what does that tell you? You must be willing to invest the time and effort in learning and improving.

3. Can you take responsibility for your own success or failure and prioritize activities for yourself? In other words, are you self-motivated? Self-motivation means you can act because the outcome has personal meaning to you.

4. Can you stick to your plan even when things go wrong? This is perseverance, or the refusal to accept "No" as a final answer. Starting a small business making money online is hard. There are obstacles and challenges, many of which you will not know about until you are up against them. The entrepreneur who refuses to admit defeat and keeps getting up and plugging away, over and over again, is the entrepreneur who will succeed online.

5. Do you know your limitations? Truly successful people know their own weaknesses and figure out ways to compensate. They hire help or outsource what they don't know how to do. Working for yourself does not mean always working by yourself.

Success comes from identifying your talents and desires and then working to use your talents to make your desires come true. After all, someone once said "work is only work when you'd rather be doing something else." So do a thorough inventory of your own traits, likes and desires before committing to running a business making money online from home.


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Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


big seminar 14

Small Business <b>News</b>: Social Media Mavens

Social media has created a new vocabulary for small business, a vocabulary that encompasses not only marketing but networking and collaborating as well.

Fox <b>News</b>&#39; Brian Kilmeade: “All Terrorists Are Muslim” « Oliver Willis

19 Responses to “Fox News' Brian Kilmeade: “All Terrorists Are Muslim””. Jay says: October 15, 2010 at 9:13 am. Of course, anybody with a rational mind could understand that Kilmeade was specifically talking about 9/11 and was saying ...

Fox <b>News</b> Remains Far Ahead Of Cable <b>News</b> Competition During Pre <b>...</b>

Fox News Channel finished #4 in prime time on all of cable (total viewers) last week - the week before their ratings are likely to increase even further thanks to the miner rescue coverage. Here's a look at the rest of cable news:


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Monday, October 4, 2010

Making Money Scam







There have been many effects of Eve Online’s decision to deal a large blow to the black market for their in-game currency by essentially making it purchasable for real money.  The one that we like the most, however, is that it is now really easy to quantify actions in Eve Online to people who don’t play the game.  Case in point:


In-game business machinations have lead to a player known as Bad Bobby walking away from a gutted in-game corporation with items worth $45,000.  And it was all game legal.



The plan was to set up an in-game business that turned a profit by selling copies of blueprints for Titan class starships.  90% of the profits would go to the shareholders who had bankrolled the founding of the company in the first place.  The location of the originals would be kept secret, but their ownership would be controlled by five trustees, ensuring that they could not be taken without all trustees in agreement.  Bad Bobby was a founding member of the company, Titans4U, and one of the trustees.


From Massively:


All of this security hinged on the fact that Bobby would not have access to over 50% of the company’s shares and so couldn’t vote to unlock the blueprints on his own. For over a year, this system worked amicably. In the background, however, Bobby was slowly scheming to get his hands on more shares.


To complete the scam, Bobby initiated a vote to create more shares under the guise of adding more trustees… the vote passed and more shares were created.


The other trustees presumably expected Bobby to hand over the shares when the new trustees were appointed. Instead, Bobby, with access to 50% of the shares, called for a vote to place the blueprints in his ownership at a time when only three of the other four trustees could log on to veto his request, stealing the blueprints.


According to Massively, the virtual goods were worth 850 billion Interstellar Kredits, which can be translated into a value of $45,000 US dollars, which can purchase 214 years of game time.


And yes, Eve Online is at heart an economic simulator as well as a space tactics simulator.  The game’s curators permit in-game thievery, smuggling, elaborate cons, pirates, market manipulation, bounty-hunting, corporate espionage, and racketeering; they simply warn their players to be aware of the risks and careful with their in-game possessions.  Bobby’s actions were all within the rules of the game.  The only thing he has sacrificed is his in-game reputation.




An ice cream purveyor from Staten Island has landed himself in a sticky Catch-22 after allegedly trying to "palm off" less-than-quality ice cream as Häagen-Dazs in his Bay Ridge shop. The ice cream giant is suing Steven Itkin for trademark infringement and breach of contract, and is seeking a minimum of $75,000 in damages and to shut down Itkin's Häagen-Dazs franchise. However, Itkin suggests maybe Häagen-Dazs should lay off, as their expensive ice cream made it "impossible to make money with the store."



Häagen-Dazs first caught wind of Itkin's scam when he tried to terminate his contract with the company. The contract was terminated, but Itkin was prohibited for two years from working in an ice-cream business within two miles of his store or any other Häagen-Dazs shop. Instead, he continued to operate his store, allegedly selling both Haagen-Dazs and non-Häagen-Dazs products, and used company signs to advertise a competitor's product. Itkin claims he had no choice, as times were tough and he couldn't pay the remaining $5,000 Häagen-Dazs needed. "Everybody loved the store but I was making no money," he said. "I had bills to pay."



Itkin is now giving away all the store equipment and hopes that the company will stop the suit. A judge issued a temporary restraining order on him, forbidding him to work in the ice-cream business within the boundaries in the franchise agreement. Let this be a lesson: Don't mess with the Dazs.




<b>News</b> the Old Media Won&#39;t Tell You: More Trash at One Sparsely <b>...</b>

12774581 Commentshttp%3A%2F%2Fbigjournalism.com%2Fmpleahy%2F2010%2F10%2F03%2Fnews-the-old-media-wont-tell-you-more-trash-at-one-sparsely-attended-left-wing-rally-than-at-all-the-tea-parties-around-the-country-in-a-year-and-a-half%2FNews ...

Monday&#39;s <b>news</b>: Saturday&#39;s opener can&#39;t get here soon enough! - On <b>...</b>

At long last, we've got some honest-to-goodness competitive NHL hockey to look forward to this week as the 2010-11 season opens Thursday evening.

Probably Bad <b>News</b>: Breakfast Fail - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Breakfast Fail.


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There have been many effects of Eve Online’s decision to deal a large blow to the black market for their in-game currency by essentially making it purchasable for real money.  The one that we like the most, however, is that it is now really easy to quantify actions in Eve Online to people who don’t play the game.  Case in point:


In-game business machinations have lead to a player known as Bad Bobby walking away from a gutted in-game corporation with items worth $45,000.  And it was all game legal.



The plan was to set up an in-game business that turned a profit by selling copies of blueprints for Titan class starships.  90% of the profits would go to the shareholders who had bankrolled the founding of the company in the first place.  The location of the originals would be kept secret, but their ownership would be controlled by five trustees, ensuring that they could not be taken without all trustees in agreement.  Bad Bobby was a founding member of the company, Titans4U, and one of the trustees.


From Massively:


All of this security hinged on the fact that Bobby would not have access to over 50% of the company’s shares and so couldn’t vote to unlock the blueprints on his own. For over a year, this system worked amicably. In the background, however, Bobby was slowly scheming to get his hands on more shares.


To complete the scam, Bobby initiated a vote to create more shares under the guise of adding more trustees… the vote passed and more shares were created.


The other trustees presumably expected Bobby to hand over the shares when the new trustees were appointed. Instead, Bobby, with access to 50% of the shares, called for a vote to place the blueprints in his ownership at a time when only three of the other four trustees could log on to veto his request, stealing the blueprints.


According to Massively, the virtual goods were worth 850 billion Interstellar Kredits, which can be translated into a value of $45,000 US dollars, which can purchase 214 years of game time.


And yes, Eve Online is at heart an economic simulator as well as a space tactics simulator.  The game’s curators permit in-game thievery, smuggling, elaborate cons, pirates, market manipulation, bounty-hunting, corporate espionage, and racketeering; they simply warn their players to be aware of the risks and careful with their in-game possessions.  Bobby’s actions were all within the rules of the game.  The only thing he has sacrificed is his in-game reputation.




An ice cream purveyor from Staten Island has landed himself in a sticky Catch-22 after allegedly trying to "palm off" less-than-quality ice cream as Häagen-Dazs in his Bay Ridge shop. The ice cream giant is suing Steven Itkin for trademark infringement and breach of contract, and is seeking a minimum of $75,000 in damages and to shut down Itkin's Häagen-Dazs franchise. However, Itkin suggests maybe Häagen-Dazs should lay off, as their expensive ice cream made it "impossible to make money with the store."



Häagen-Dazs first caught wind of Itkin's scam when he tried to terminate his contract with the company. The contract was terminated, but Itkin was prohibited for two years from working in an ice-cream business within two miles of his store or any other Häagen-Dazs shop. Instead, he continued to operate his store, allegedly selling both Haagen-Dazs and non-Häagen-Dazs products, and used company signs to advertise a competitor's product. Itkin claims he had no choice, as times were tough and he couldn't pay the remaining $5,000 Häagen-Dazs needed. "Everybody loved the store but I was making no money," he said. "I had bills to pay."



Itkin is now giving away all the store equipment and hopes that the company will stop the suit. A judge issued a temporary restraining order on him, forbidding him to work in the ice-cream business within the boundaries in the franchise agreement. Let this be a lesson: Don't mess with the Dazs.




<b>News</b> the Old Media Won&#39;t Tell You: More Trash at One Sparsely <b>...</b>

12774581 Commentshttp%3A%2F%2Fbigjournalism.com%2Fmpleahy%2F2010%2F10%2F03%2Fnews-the-old-media-wont-tell-you-more-trash-at-one-sparsely-attended-left-wing-rally-than-at-all-the-tea-parties-around-the-country-in-a-year-and-a-half%2FNews ...

Monday&#39;s <b>news</b>: Saturday&#39;s opener can&#39;t get here soon enough! - On <b>...</b>

At long last, we've got some honest-to-goodness competitive NHL hockey to look forward to this week as the 2010-11 season opens Thursday evening.

Probably Bad <b>News</b>: Breakfast Fail - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Breakfast Fail.


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Saturday, October 2, 2010

Making Money Jobs


You would think that Californians had learned their lesson by now.



Remember Darrell Issa? Issa, who ran against Barbara Boxer in 1998, but lost his party's nomination to Matt Fong, the California Treasurer. In that race, Issa spent $12 million of his own money and, after losing, went on to get elected to the House in 2000. Issa actually stands to become the head of the House Government Operations Committee if Republicans take control of the Congress in he next election.



Issa, you may recall, gave Californians Arnold Schwarzenegger as their governor. Issa contributed $1.6 million toward the recall of Gray Davis and presumed he would be his party's nominee to replace Davis. Then, following the recall of Davis, the party tapped Issa on the shoulder and said, "Your work is done." Schwarzenegger became governor. And California, like the rest of the country, sank into even worse economic shape than when Davis was in office.



Now, California Republicans want you to refocus. The man who had no governmental experience whatsoever, yet who went on to become the chief executive, was really a highly successful movie actor with little aptitude for the job. That may not have been the best idea. What California needs now is a businessman. Or businesswoman. Enter Meg Whitman.



Beyond being another figure in a business success story who now believes that power is her next entitlement and governing is the next challenging hobby, Whitman, like Schwarzenegger, has no government experience. That is problematic for two reasons. One is that California is a remarkably diverse state. Its near hemispheric political divide between its northern and southern constituencies makes politics in the state capitol very complicated. In these economic times, to send another candidate to Sacramento who simply mouths that "Government needs to be run like a business" would be disastrous.



The second issue is Whitman's opponent. In my opinion, Jerry Brown is one of the most visionary and dedicated public servants I have ever encountered during my life time. Smart, tough, experienced, committed, Brown wasn't making a fortune for himself these past four decades. He was serving the people of California. The attack ad that Whitman shows of Bill Clinton laying into Brown is unfair, inaccurate and repugnant. Primary races can be bloodier than the general election and Brown versus Clinton exemplifies that. But Clinton is guilty of a bit of hyperbole when he states that Brown spent down California's surplus while in office. The most casual examination of the record shows that, in classic California fashion, a loss of property tax revenues forced Brown to spend a good deal of the state's surplus, but not all of it. Californians, with their preposterous property tax laws, never seem to recognize that a loss of revenue to the counties and/or cities usually spells undue pressure on the state to find that money elsewhere. Even Schwarzenegger, the fitness role model, was reduced to selling state park land to make up for huge gaps in his budget. Clinton in full attack mode is a sight to behold, but not one Californians should base this race on.



In their websites and in their official statements, both Whitman and Brown say the usual things about jobs, taxes and education. But it is in the area of jobs from clean energy technologies and in pension reform that Brown holds the clearest edge. California has, through necessity, been a leader in environmental policy-making. Spend any time in California and see how many hybrid cars are on the road. How many wind turbines are in operation. How much photo-voltaic equipment is already in place. Brown knows that this is just the beginning. Where Whitman and other business types believe that markets themselves will lead us where we need to go, Brown knows that government must lead. The push to bring as much of the American power grid into the renewable market must come from government. The money we spent on Iraq alone might well have begun to solve this problem once and for all.



Whitman the businesswoman lacks the political skill to bring the pension issue into the 21st century. Unions and pensioners must be brought to the table for talks that recognize them as entitled on one hand yet partners with taxpayers on the other. Brown will do that. And he must before the pension problem in California crushes the government into insolvency.



All governments need to be run in a more business-like manner and now more than ever. But government should never literally be run like a business. Business is about cold numbers, strict adherence to bottom lines and the ascent of those with the greatest skills and advantages. Governing requires a humanism that we find largely absent in the business world of today. It calls for skills that the business world often overlooks or shuns. Governing requires the ability not to follow spreadsheets and marketing advice but to weigh all of the relevant information and decide what is best for all of California in both the long and short term.



There is no one better for that job than Jerry Brown.



------

A post script regarding the New York governor's race. Voter dissatisfaction is real and valid. But Palladino versus Cuomo is a nearly impossible distortion of that reality. The difference between Carl Palladino and Andrew Cuomo, in terms of effectiveness, talent and experience, is the between a water pistol and a fire hose. A pea shooter and a cannon. When Eliot Spitzer was elected, a great man became governor. That man faltered and was replaced by an interim governor who has struggled. Now, New Yorkers can return another brilliant, hard-working public servant to the governor's office by electing Andrew Cuomo.







Wonk Room is covering the Clinton Global Initiative.  This is a cross-post by Brad Johnson.


President Bill Clinton believes the “number one thing” to restore the American economy is clean, efficient energy. In a blogger roundtable at the beginning of his Clinton Global Initiative in New York City, Clinton told us his “favorite ideas” for making the green economy a political and economic reality:



One: Federal loan guarantees for building energy efficiency retrofits


Two: Renewable energy initiatives in economically depressed cities


Three: Green jobs programs for poor Americans


Clinton, relaxed and slim, held court with a dazzling mastery of policy details, wit, and storytelling.


Citing a Center for American Progress report on the promise of energy efficiency, Clinton described his desire for the federal government to kickstart private financing of energy retrofits, much as the Clinton Foundation had done for the Empire State Building:


The Center for American Progress says we can get half the way home to an 80 percent reduction in greenhouse gases by 2010 by efficiency alone. Unemployment in construction is 25 percent. We can’t go out and build new houses. And there are very few office buildings that need to be built. So what I think we should do is to have a lot more Empire State Buildings. We should retrofit every public school, every college and university building every hospital, every auditorium in this country, and every office building unencumbered by debt.


Clinton believes the reason that this investment hasn’t already happened is that “spooked” banks don’t want to make loans that could collapse. His solution is to establish a federal loan guarantee program, which he believes could create one million jobs with only $15 billion in federal investment:


Give them a federal guarantee like the SBA guarantee, and you only have to set aside $1 for every $10 you loan. Still very conservative, because we know the historic failure rate is one percent, not ten percent. It might not cost the taxpayers anything.


Here’s the multiple: every billion-dollar investment in retrofits gives you 7000 jobs. Homes 8000. Wind energy 3300 if you build and assemble the windmills where you put them up. Solar 1900, coal 870, nuclear a little over 900. This is not close. If you want to put America back to work, give a loan guarantee, get banks start making loans.


Set aside $15 billion for guarantees, you get $150 billion in bank lending, you get a million jobs.


His other policy ideas are about making the clean energy economy real for the American people, rich and poor:


My second candidate: pick places that are both distressed and full of potential for energy independence. My number one candidate is Nevada, where the sun shine and the wind blows. And you’ve got all those real expensive hotels there with roofs that could be filled with solar panels. And you have all the hills around that could be filled with windmills.


I would say take a few places like that and go straight out and make them energy independent and document how many jobs have been created, and then everybody will want to do that.


My third candidate is prove it works for poor people. One of our best commitments is designed to provide after school jobs and summer jobs for poor kids in Harlem, upper Manhattan Washington heights by paying them to go in and retrofit a lot of these old buildings, whitewashing the black roofs.


If you did those three things so that every day you were proving over and over again to all the naysayers that it was good economics to build a clean energy future, you can build a consensus necessary to do what has to be done. You could beat the special interest groups.


He admitted that the key problem with this vision is that it requires a change from how the energy sector traditionally makes money:


If you make a deal for a nuclear power plant or a coal-fired power plant and you knowingly deprive all these jobs increase greenhouse gas emissions or you increase other risk or you increase huge costs — with nuclear, it’s always more expensive — the only real reason they do it is because they’ve always done it that way, and it is so much simpler. If you’re running the utility, there’s one contractor that’s going to build that plant, there’s one supplier of the fuel, and then you go to one PUC and they give you permission to make the ratepayers pay for it at a profit. It’s simple because it’s centralized.


The new energy economy is more decentralized, but it’s less expensive, more job intensive, and parenthetically will save the planet.


“That’s what I think we have to do,” Clinton concluded. “You’ve got to prove this is good economics. And it is! The number one thing we could do for America is change the way we produce and consume energy.”




Eco-fascism jumps the shark: massive, epic fail! – Telegraph Blogs

http://www.youtube.com/watch?v=PDXQsnkuBCM I predicted this morning that No Pressure - Richard Curtis's spectacularly ill-judged eco-propaganda movie for the 10:10 campaign - would prove a disastrous own goal for the ...

ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...

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Your Daily Cup of Orange and Blue Coffee .... Horse Tracks!


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Eco-fascism jumps the shark: massive, epic fail! – Telegraph Blogs

http://www.youtube.com/watch?v=PDXQsnkuBCM I predicted this morning that No Pressure - Richard Curtis's spectacularly ill-judged eco-propaganda movie for the 10:10 campaign - would prove a disastrous own goal for the ...

ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...

Denver Broncos <b>News</b> - Horse Tracks - 10/02/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .... Horse Tracks!


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You would think that Californians had learned their lesson by now.



Remember Darrell Issa? Issa, who ran against Barbara Boxer in 1998, but lost his party's nomination to Matt Fong, the California Treasurer. In that race, Issa spent $12 million of his own money and, after losing, went on to get elected to the House in 2000. Issa actually stands to become the head of the House Government Operations Committee if Republicans take control of the Congress in he next election.



Issa, you may recall, gave Californians Arnold Schwarzenegger as their governor. Issa contributed $1.6 million toward the recall of Gray Davis and presumed he would be his party's nominee to replace Davis. Then, following the recall of Davis, the party tapped Issa on the shoulder and said, "Your work is done." Schwarzenegger became governor. And California, like the rest of the country, sank into even worse economic shape than when Davis was in office.



Now, California Republicans want you to refocus. The man who had no governmental experience whatsoever, yet who went on to become the chief executive, was really a highly successful movie actor with little aptitude for the job. That may not have been the best idea. What California needs now is a businessman. Or businesswoman. Enter Meg Whitman.



Beyond being another figure in a business success story who now believes that power is her next entitlement and governing is the next challenging hobby, Whitman, like Schwarzenegger, has no government experience. That is problematic for two reasons. One is that California is a remarkably diverse state. Its near hemispheric political divide between its northern and southern constituencies makes politics in the state capitol very complicated. In these economic times, to send another candidate to Sacramento who simply mouths that "Government needs to be run like a business" would be disastrous.



The second issue is Whitman's opponent. In my opinion, Jerry Brown is one of the most visionary and dedicated public servants I have ever encountered during my life time. Smart, tough, experienced, committed, Brown wasn't making a fortune for himself these past four decades. He was serving the people of California. The attack ad that Whitman shows of Bill Clinton laying into Brown is unfair, inaccurate and repugnant. Primary races can be bloodier than the general election and Brown versus Clinton exemplifies that. But Clinton is guilty of a bit of hyperbole when he states that Brown spent down California's surplus while in office. The most casual examination of the record shows that, in classic California fashion, a loss of property tax revenues forced Brown to spend a good deal of the state's surplus, but not all of it. Californians, with their preposterous property tax laws, never seem to recognize that a loss of revenue to the counties and/or cities usually spells undue pressure on the state to find that money elsewhere. Even Schwarzenegger, the fitness role model, was reduced to selling state park land to make up for huge gaps in his budget. Clinton in full attack mode is a sight to behold, but not one Californians should base this race on.



In their websites and in their official statements, both Whitman and Brown say the usual things about jobs, taxes and education. But it is in the area of jobs from clean energy technologies and in pension reform that Brown holds the clearest edge. California has, through necessity, been a leader in environmental policy-making. Spend any time in California and see how many hybrid cars are on the road. How many wind turbines are in operation. How much photo-voltaic equipment is already in place. Brown knows that this is just the beginning. Where Whitman and other business types believe that markets themselves will lead us where we need to go, Brown knows that government must lead. The push to bring as much of the American power grid into the renewable market must come from government. The money we spent on Iraq alone might well have begun to solve this problem once and for all.



Whitman the businesswoman lacks the political skill to bring the pension issue into the 21st century. Unions and pensioners must be brought to the table for talks that recognize them as entitled on one hand yet partners with taxpayers on the other. Brown will do that. And he must before the pension problem in California crushes the government into insolvency.



All governments need to be run in a more business-like manner and now more than ever. But government should never literally be run like a business. Business is about cold numbers, strict adherence to bottom lines and the ascent of those with the greatest skills and advantages. Governing requires a humanism that we find largely absent in the business world of today. It calls for skills that the business world often overlooks or shuns. Governing requires the ability not to follow spreadsheets and marketing advice but to weigh all of the relevant information and decide what is best for all of California in both the long and short term.



There is no one better for that job than Jerry Brown.



------

A post script regarding the New York governor's race. Voter dissatisfaction is real and valid. But Palladino versus Cuomo is a nearly impossible distortion of that reality. The difference between Carl Palladino and Andrew Cuomo, in terms of effectiveness, talent and experience, is the between a water pistol and a fire hose. A pea shooter and a cannon. When Eliot Spitzer was elected, a great man became governor. That man faltered and was replaced by an interim governor who has struggled. Now, New Yorkers can return another brilliant, hard-working public servant to the governor's office by electing Andrew Cuomo.







Wonk Room is covering the Clinton Global Initiative.  This is a cross-post by Brad Johnson.


President Bill Clinton believes the “number one thing” to restore the American economy is clean, efficient energy. In a blogger roundtable at the beginning of his Clinton Global Initiative in New York City, Clinton told us his “favorite ideas” for making the green economy a political and economic reality:



One: Federal loan guarantees for building energy efficiency retrofits


Two: Renewable energy initiatives in economically depressed cities


Three: Green jobs programs for poor Americans


Clinton, relaxed and slim, held court with a dazzling mastery of policy details, wit, and storytelling.


Citing a Center for American Progress report on the promise of energy efficiency, Clinton described his desire for the federal government to kickstart private financing of energy retrofits, much as the Clinton Foundation had done for the Empire State Building:


The Center for American Progress says we can get half the way home to an 80 percent reduction in greenhouse gases by 2010 by efficiency alone. Unemployment in construction is 25 percent. We can’t go out and build new houses. And there are very few office buildings that need to be built. So what I think we should do is to have a lot more Empire State Buildings. We should retrofit every public school, every college and university building every hospital, every auditorium in this country, and every office building unencumbered by debt.


Clinton believes the reason that this investment hasn’t already happened is that “spooked” banks don’t want to make loans that could collapse. His solution is to establish a federal loan guarantee program, which he believes could create one million jobs with only $15 billion in federal investment:


Give them a federal guarantee like the SBA guarantee, and you only have to set aside $1 for every $10 you loan. Still very conservative, because we know the historic failure rate is one percent, not ten percent. It might not cost the taxpayers anything.


Here’s the multiple: every billion-dollar investment in retrofits gives you 7000 jobs. Homes 8000. Wind energy 3300 if you build and assemble the windmills where you put them up. Solar 1900, coal 870, nuclear a little over 900. This is not close. If you want to put America back to work, give a loan guarantee, get banks start making loans.


Set aside $15 billion for guarantees, you get $150 billion in bank lending, you get a million jobs.


His other policy ideas are about making the clean energy economy real for the American people, rich and poor:


My second candidate: pick places that are both distressed and full of potential for energy independence. My number one candidate is Nevada, where the sun shine and the wind blows. And you’ve got all those real expensive hotels there with roofs that could be filled with solar panels. And you have all the hills around that could be filled with windmills.


I would say take a few places like that and go straight out and make them energy independent and document how many jobs have been created, and then everybody will want to do that.


My third candidate is prove it works for poor people. One of our best commitments is designed to provide after school jobs and summer jobs for poor kids in Harlem, upper Manhattan Washington heights by paying them to go in and retrofit a lot of these old buildings, whitewashing the black roofs.


If you did those three things so that every day you were proving over and over again to all the naysayers that it was good economics to build a clean energy future, you can build a consensus necessary to do what has to be done. You could beat the special interest groups.


He admitted that the key problem with this vision is that it requires a change from how the energy sector traditionally makes money:


If you make a deal for a nuclear power plant or a coal-fired power plant and you knowingly deprive all these jobs increase greenhouse gas emissions or you increase other risk or you increase huge costs — with nuclear, it’s always more expensive — the only real reason they do it is because they’ve always done it that way, and it is so much simpler. If you’re running the utility, there’s one contractor that’s going to build that plant, there’s one supplier of the fuel, and then you go to one PUC and they give you permission to make the ratepayers pay for it at a profit. It’s simple because it’s centralized.


The new energy economy is more decentralized, but it’s less expensive, more job intensive, and parenthetically will save the planet.


“That’s what I think we have to do,” Clinton concluded. “You’ve got to prove this is good economics. And it is! The number one thing we could do for America is change the way we produce and consume energy.”




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Eco-fascism jumps the shark: massive, epic fail! – Telegraph Blogs

http://www.youtube.com/watch?v=PDXQsnkuBCM I predicted this morning that No Pressure - Richard Curtis's spectacularly ill-judged eco-propaganda movie for the 10:10 campaign - would prove a disastrous own goal for the ...

ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...

Denver Broncos <b>News</b> - Horse Tracks - 10/02/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .... Horse Tracks!


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Eco-fascism jumps the shark: massive, epic fail! – Telegraph Blogs

http://www.youtube.com/watch?v=PDXQsnkuBCM I predicted this morning that No Pressure - Richard Curtis's spectacularly ill-judged eco-propaganda movie for the 10:10 campaign - would prove a disastrous own goal for the ...

ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...

Denver Broncos <b>News</b> - Horse Tracks - 10/02/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .... Horse Tracks!


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Eco-fascism jumps the shark: massive, epic fail! – Telegraph Blogs

http://www.youtube.com/watch?v=PDXQsnkuBCM I predicted this morning that No Pressure - Richard Curtis's spectacularly ill-judged eco-propaganda movie for the 10:10 campaign - would prove a disastrous own goal for the ...

ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...

Denver Broncos <b>News</b> - Horse Tracks - 10/02/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .... Horse Tracks!


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Friday, October 1, 2010

Making Money Marketing

According to a new Experian Marketing Services report, transactional emails that include relevant and related products and services have 20%  higher transaction rates than those without.


Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it?


Let’s go back to basics. A transactional email is one that a customer expects. Could be an order confirmation, a shipping notice or information on returns and exchanges. Experian analyzed more than 1,800 emails of this type that were sent through their CheetahMail system and found that more than 100% of the time (how is that possible?) these emails are opened by the recipient. You won’t find anywhere near that kind of open rate on bulk emails.


Once you’ve got customers opening the email, it’s time to convert them and this is where many companies fail. Experian says that’s a lot of money left on the table. Here are the numbers:



“Compared with standard bulk mailings, the average revenue per email is two to five times greater and can be up to six times greater than the all-industry average of $0.13. Experian CheetahMail’s analysis showed an average revenue per email for order confirmations of $0.75, while shipping confirmations and returns/exchanges pulled $0.53 and $0.80, respectively.”


Making the most of your transactional emails doesn’t have to mean promoting another product. Experian says that transactional emails that included links to social media sites had 55% higher click rates than emails with no click-through opportunities.


The only place that failed in the study was in the area of incentivizing future purchases. Oddly, emails without this kind of incentive did better than those that had them. Looking at my own behavior, I’d say this is because a “future purchase” email would either get filed away in my coupon folder or deleted if I had no intention of buying again.


The takeaway here is that companies must optimize every opportunity they have to engage with a customer. Emails need to branded to match the company website. Social media links should be prominent in all emails, especially transactional ones and ideally, personalized services and add-ons should be included in every order or shipping email.


This may sound like marketing 101, but I can’t tell you how many transactional emails I receive in a week that miss out on all of these points. On the other hand, there is one company I buy from that has a transactional email so memorable, I actually tell people about it and that’s CD Baby. Their order confirmation includes a wild story about how my CD has been taken off the shelf by a person wearing sterilized gloves, it was polished and inspected by 50 employees then everyone gathered around, lit a candle and watched in awe as it was packed, then they had a parade while delivering it to the post office where the entire town of Portland waved and said “Bon Voyage!” Silly, yes. But everyone who gets that confirmation remembers it and it effects their decision to buy from CD Baby again.


Lastly, don’t forget to say thank you to your customers when you confirm their order. It’s a simple thing but it makes a big difference.


Click here to get the full report free from Experian Marketing Services.


Social Media Monitoring in Just 60-Seconds. Guaranteed!



You may think that email, Twitter and Facebook are all slight variations on the same tune, but the ExactTarget Research Series, Subscribers, Fans and Followers has shown that each venue has its own X-Factor which makes it special. The trick, which is summarized in their newly published final report, is figuring out how to make them all work as a team.


The study begins by breaking down the numbers and there was a surprise here. 93% of online consumers say they receive at least one permission-based email a day. These are the subscribers. 38% said they are a Facebook fan of at least one brand. These are the fans. The surprise is in the followers, those U.S. online consumers who say they follow at least one brand on Twitter. That number is 5%. That’s it.


I probably spend more time on Twitter than the average person, so my idea of the usage is likely skewed by that, but I would have guessed the number at 10-15%. The upside is that of that 5%, 37% said that following a brand it made it more likely that they would purchase something from them. 27% of subscribers agreed as did 17% of the Facebook fans.


I’m not great with math, but I’m pretty sure that means that a larger number of people are getting emails and are getting influenced by them as compared to Facebook and Twitter. But all three venues have their success rate, which is why it’s so important to make them work together.


Many of the people surveyed said they were confused by where to look for information because the branding across the venues wasn’t consistent. For example, if I want a company’s monthly coupon offer, will I get it if I sign up for the email, or only if I become a fan on Facebook? Consumers didn’t like being told they had to subscribe to any one particular method in order to receive information.


Ideally, you want consumers to follow all three channels. To do this, you must cross-promote one channel with another. Announce Facebook winners in the email newsletter, Tweet about content that’s exclusive to Facebook, create a special email newsletter for Twitter followers. All of that takes time and that’s money – two items most businesses don’t have in abundance. That means you have to pick your battles. Try mixing and matching and monitor the results. If a campaign isn’t getting results, try something else. Social media is so new, there isn’t a proven pattern for success.


There are a few tips you should keep in mind and these come right from the consumers you’re trying to reach.


• Make it worth their time.

• Show gratitude for their business.

• Deliver quality products.

• Honor their individual preferences.

• Provide excellent customer service.

• Be honest.


I’ll bet you already knew those things, but are those points coming across in your email, Twitter and Facebook campaigns? That’s what is important.


You’ll find a lot more detail in the ExactTarget Subscribers, Fans and Followers report. If you haven’t downloaded this six part series, do it. It’s free and there’s a wealth of information in each report. As a bonus, the reports are light on text and big on graphics, perfect for those of you who want to be informed but don’t have the time to plow through a twenty page report.


Finally, let me leave you with this thought. If your audience is on the go, they may prefer Twitter over email so that’s where you should be concentrating your efforts. More of a social audience? Hook them in with fun games and community events on Facebook. The point is, the only statistics that really matter, are yours after you run a social media marketing campaign.


Do you have any ideas for making you email, Twitter and Facebook accounts work together?  We’d like to hear about it.


Social Media Monitoring in Just 60-Seconds. Guaranteed!




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make-money-online by Shafin the Dream Maker


Movie <b>News</b> Quick Hits: Michael Caine Spins &#39;Inception&#39;s&#39; Ending <b>...</b>

Still losing sleep pondering the ending of this summer's smash hit 'Inception'? Can't decide whether it's a dream or reality? Have insomnia over t.

Could AOL Merge With Yahoo? Could <b>News</b> Corp. Make a Play? Takeover <b>...</b>

Today, as news of the departure of Yahoo's US head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil. As in: Does the uncertainty, ...

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...


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According to a new Experian Marketing Services report, transactional emails that include relevant and related products and services have 20%  higher transaction rates than those without.


Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it?


Let’s go back to basics. A transactional email is one that a customer expects. Could be an order confirmation, a shipping notice or information on returns and exchanges. Experian analyzed more than 1,800 emails of this type that were sent through their CheetahMail system and found that more than 100% of the time (how is that possible?) these emails are opened by the recipient. You won’t find anywhere near that kind of open rate on bulk emails.


Once you’ve got customers opening the email, it’s time to convert them and this is where many companies fail. Experian says that’s a lot of money left on the table. Here are the numbers:



“Compared with standard bulk mailings, the average revenue per email is two to five times greater and can be up to six times greater than the all-industry average of $0.13. Experian CheetahMail’s analysis showed an average revenue per email for order confirmations of $0.75, while shipping confirmations and returns/exchanges pulled $0.53 and $0.80, respectively.”


Making the most of your transactional emails doesn’t have to mean promoting another product. Experian says that transactional emails that included links to social media sites had 55% higher click rates than emails with no click-through opportunities.


The only place that failed in the study was in the area of incentivizing future purchases. Oddly, emails without this kind of incentive did better than those that had them. Looking at my own behavior, I’d say this is because a “future purchase” email would either get filed away in my coupon folder or deleted if I had no intention of buying again.


The takeaway here is that companies must optimize every opportunity they have to engage with a customer. Emails need to branded to match the company website. Social media links should be prominent in all emails, especially transactional ones and ideally, personalized services and add-ons should be included in every order or shipping email.


This may sound like marketing 101, but I can’t tell you how many transactional emails I receive in a week that miss out on all of these points. On the other hand, there is one company I buy from that has a transactional email so memorable, I actually tell people about it and that’s CD Baby. Their order confirmation includes a wild story about how my CD has been taken off the shelf by a person wearing sterilized gloves, it was polished and inspected by 50 employees then everyone gathered around, lit a candle and watched in awe as it was packed, then they had a parade while delivering it to the post office where the entire town of Portland waved and said “Bon Voyage!” Silly, yes. But everyone who gets that confirmation remembers it and it effects their decision to buy from CD Baby again.


Lastly, don’t forget to say thank you to your customers when you confirm their order. It’s a simple thing but it makes a big difference.


Click here to get the full report free from Experian Marketing Services.


Social Media Monitoring in Just 60-Seconds. Guaranteed!



You may think that email, Twitter and Facebook are all slight variations on the same tune, but the ExactTarget Research Series, Subscribers, Fans and Followers has shown that each venue has its own X-Factor which makes it special. The trick, which is summarized in their newly published final report, is figuring out how to make them all work as a team.


The study begins by breaking down the numbers and there was a surprise here. 93% of online consumers say they receive at least one permission-based email a day. These are the subscribers. 38% said they are a Facebook fan of at least one brand. These are the fans. The surprise is in the followers, those U.S. online consumers who say they follow at least one brand on Twitter. That number is 5%. That’s it.


I probably spend more time on Twitter than the average person, so my idea of the usage is likely skewed by that, but I would have guessed the number at 10-15%. The upside is that of that 5%, 37% said that following a brand it made it more likely that they would purchase something from them. 27% of subscribers agreed as did 17% of the Facebook fans.


I’m not great with math, but I’m pretty sure that means that a larger number of people are getting emails and are getting influenced by them as compared to Facebook and Twitter. But all three venues have their success rate, which is why it’s so important to make them work together.


Many of the people surveyed said they were confused by where to look for information because the branding across the venues wasn’t consistent. For example, if I want a company’s monthly coupon offer, will I get it if I sign up for the email, or only if I become a fan on Facebook? Consumers didn’t like being told they had to subscribe to any one particular method in order to receive information.


Ideally, you want consumers to follow all three channels. To do this, you must cross-promote one channel with another. Announce Facebook winners in the email newsletter, Tweet about content that’s exclusive to Facebook, create a special email newsletter for Twitter followers. All of that takes time and that’s money – two items most businesses don’t have in abundance. That means you have to pick your battles. Try mixing and matching and monitor the results. If a campaign isn’t getting results, try something else. Social media is so new, there isn’t a proven pattern for success.


There are a few tips you should keep in mind and these come right from the consumers you’re trying to reach.


• Make it worth their time.

• Show gratitude for their business.

• Deliver quality products.

• Honor their individual preferences.

• Provide excellent customer service.

• Be honest.


I’ll bet you already knew those things, but are those points coming across in your email, Twitter and Facebook campaigns? That’s what is important.


You’ll find a lot more detail in the ExactTarget Subscribers, Fans and Followers report. If you haven’t downloaded this six part series, do it. It’s free and there’s a wealth of information in each report. As a bonus, the reports are light on text and big on graphics, perfect for those of you who want to be informed but don’t have the time to plow through a twenty page report.


Finally, let me leave you with this thought. If your audience is on the go, they may prefer Twitter over email so that’s where you should be concentrating your efforts. More of a social audience? Hook them in with fun games and community events on Facebook. The point is, the only statistics that really matter, are yours after you run a social media marketing campaign.


Do you have any ideas for making you email, Twitter and Facebook accounts work together?  We’d like to hear about it.


Social Media Monitoring in Just 60-Seconds. Guaranteed!




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Movie <b>News</b> Quick Hits: Michael Caine Spins &#39;Inception&#39;s&#39; Ending <b>...</b>

Still losing sleep pondering the ending of this summer's smash hit 'Inception'? Can't decide whether it's a dream or reality? Have insomnia over t.

Could AOL Merge With Yahoo? Could <b>News</b> Corp. Make a Play? Takeover <b>...</b>

Today, as news of the departure of Yahoo's US head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil. As in: Does the uncertainty, ...

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...


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Still losing sleep pondering the ending of this summer's smash hit 'Inception'? Can't decide whether it's a dream or reality? Have insomnia over t.

Could AOL Merge With Yahoo? Could <b>News</b> Corp. Make a Play? Takeover <b>...</b>

Today, as news of the departure of Yahoo's US head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil. As in: Does the uncertainty, ...

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...


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Movie <b>News</b> Quick Hits: Michael Caine Spins &#39;Inception&#39;s&#39; Ending <b>...</b>

Still losing sleep pondering the ending of this summer's smash hit 'Inception'? Can't decide whether it's a dream or reality? Have insomnia over t.

Could AOL Merge With Yahoo? Could <b>News</b> Corp. Make a Play? Takeover <b>...</b>

Today, as news of the departure of Yahoo's US head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil. As in: Does the uncertainty, ...

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...


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